Car Buyers Still Prefer Silver
Tags: auto design, auto manufacturers, car colors, car design, car makers
Silver has remained the favored new car color choice in North America for the ninth consecutive year. 2009 Survey results show that 57% of new cars sold this year have been either silver, black or white.
This year is the ninth in which silver has been the most popular color for new cars. Todays silver paint is much more advanced than that which was used when it first became the most popular new car color. Paint and paint spraying technology is constantly improving enabling car makers to offer an ever increasing range of colors.
Silver, black and white are clearly car buyers favorites but Ford have had some success with more vibrant colors including Molten Orange and Grabber Blue. The new, subcompact Ford Fiesta that will arrive in the US next year will be available in a range of vibrant, bright colors including bright green and red as well as the popular silver, black and white.
There is much more color variety in Europe where the small car market is very strong with 37% of vehicle sporting red, green, brown and blue paintwork.
Auto manufacturers have also turned their attention to making their car interiors more attractive by using varied accent colors. New paints are being introduced that include glass which makes the paint glisten and shine, adding to its attraction.
Many believe that color can have a profound psychological effect. For example, red has been found to stimulate the body and mind to increase circulation whereas blue has been believed to provide a soothing effect on illnesses and pain. There is some debate among psychologists regarding the effects of color therapy.
Fifteem years ago only 1% of new cars were silver in color with the most popular color choice at that time being green. Color fashions come and go making it impossible to accurately predict the next hot trend.
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